About Us
GUIDEPOSTS was founded in 1945 by the renowned Dr. Norman Vincent Peale and his wife, Ruth Stafford Peale. The organization is unified around this mission: to help people from all walks of life achieve their maximum personal and spiritual potential. Guideposts is committed to communicating principles for people everywhere to use in successful daily living.
The primary activities of the GUIDEPOSTS organization are award-winning magazines, best-selling books, websites, and outreach ministry services that demonstrate what can happen when faith and positive thinking are applied to daily life.
Our Vision
Our vision of the future is to become the foremost source for guidance and inspiration; to fulfill the responsibilities of our unique partnership with our customers by providing services and products that satisfy or exceed their expectations; and to expand the reach of our offerings beyond the expected so that whatever the spiritual need, we are there.
We recognize that to achieve our mission and vision we must be bound by the highest ethical and moral behaviors in all of our activities. These are as follows:
► Embrace and protect the high moral and spiritual values which are the legacy of our founders.
► Respect and enhance the special partnership we have with our customers, recognizing our unique responsibility as a trusted source of emotional and spiritual guidance.
► Use our resources efficiently.
► Create products and services of consistently superior quality and value.
► Maintain an environment of mutual trust and cooperation among all employees, assuring them respect, fairness and equal opportunity in all business decisions and practices.
► Be just, equitable, and timely in fulfilling our obligations to our customers, employees, suppliers, and the society in which we live.
Dr. Norman Vincent Peale
Dr. Norman Vincent Peale was one of the foremost motivational speakers of the twentieth century. He wrote 46 books, including the inspirational best seller, The Power of Positive Thinking, first published in 1952. , That book became a best-seller and stayed on the New York Times bestseller list for 186 consecutive weeks. Still available today, the book has sold more than 20 million copies in 42 languages.
For more than five decades, Dr. Peale was the pastor of Marble Collegiate Church in New York City. He spoke to an average of 100 groups a year until he was 93, and was awarded the Presidential Medal of Freedom by President Ronald Reagan.
Ruth Stafford Peale
The daughter of a minister, Ruth Stafford was born in Fonda, Iowa, on September 10, 1906. She is the mother of three children: Margaret Peale Everett, Dr. John Stafford Peale, Elizabeth Peale Allen. Mrs. Peale graduated from Syracuse University and taught mathematics before her marriage in 1930.
Although she worked closely with her husband in all aspects of his ministry, she also established a separate identity as a religious leader, public speaker and author. Because of her dynamic spiritual achievements, Mrs. Peale has been a great influence to millions and has made many contributions to religion in America.
She was co-founder, publisher and chairman of the board of Guideposts and a member of the board of directors of American Bible Society, Interchurch Center, Blanton-Peale Institute, and Laymen's National Bible Committee.
Mrs. Peale wrote numerous articles, which appeared in Reader's Digest, Woman's Day and Saturday Evening Post. She also authored Secrets of Staying in Love, published by Thomas Nelson.
Mrs. Peale died on February 6, 2008 at her home in Pawling, New York. She was 101.
